Trader Joe's isn't wasting any time releasing new plant-based items in 2021: Vegan grocery store watchdog @bigboxvegan spotted the retailer's new Vegan Vanilla Cupcakes at a California location this week. The vanilla cupcakes, topped with rainbow sprinkles, made their debut quietly this month adding to the rapidly growing list of dairy-free treats offered at the grocer. The cupcakes have only been spotted at select California locations, in Fontana, Irvine, and Stockton, but it's worth checking out your local TJ's on the off chance that they have this brand-new dessert.
Trader Joe’s often sprinkles new products onto its shelves without making a huge announcement, which seems to be the strategy with this new baked good. Although the dessert is not yet available nationwide, the product is likely to branch out to other stores if it proves to be a popular addition. The vegan dessert arena is anything but new territory for Trader Joe’s: Over the last ten years, the company has showcased its dedication to stocking its shelves with vegan-friendly products, including its most recent release of the 'Cheese-less Cheesecakes.'