by TOM BRINDLEY
“Buying toilet paper ensures that at least one act in their life is completely taken care of!” – Jay Zagorsky, economist, Boston University.
Toilet paper is a poster product, a bellwether of irregularity in the demand and supply of consumer goods in the nation. The slogan, “Medicated Paper for the Water Closet” was used by inventor Joseph C. Gayetty to market the first commercial toilet paper. Prior to that, corn cobs, leaves, anything handy that was a little rough with absorbency was used. Americans take toilet paper seriously, with 4% of the world’s population of people consuming 20% of the supply.