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Tourism board to employ local, international influencers to market Uganda
Wednesday April 07 2021
Renowned Emirati YouTuber and vlogger Khalid Al Ameri and his wife Salama Mohamed addressing journalists moments after they arrived in Uganda on April 6, 2021. PHOTO/ EVE MUGANGA
Summary
Mr Amos Wekesa, founder and managing director of Great Lakes Safaris Limited, said visitors like Khalid make countries like UAE survives on mainly attracting influencers.
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Officials at the Uganda Tourism Board (UTB) say they will work more with local and international influencers to boost Uganda’s tourism sector.
“We are now recovering after being hit by the pandemic. We want to start working with different influencers from Uganda like Joshua Cheptegei. We shall bring in people from the US, Austria, Germany, Switzeland so that they market our country because they have a big following,” UTB ‘s marketing manager, Ms Claire Mugabi told journalists as they welcomed renowned Emirati YouTuber and vlogger Khalid Al Ameri shortly after his arrival at Entebbe international Airport on a three-day visit to Uganda with his family.

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