Digital Editor
Powered by Blackhawk Network, Tops' online gift card program delivers individual or bulk orders of Tops-branded gift cards right to peoples' doors or inboxes.
As more retailers look to build on the momentum of digital growth in 2021, Tops Markets LLC has partnered with global branded payments provider Blackhawk Network to make its online experience more seamless by selling Tops-branded physical and digital gift cards on its website.
"The pandemic significantly changed how people shop and pay for groceries, and we wanted a partner that could help us launch our online gift card program quickly to meet these rapidly emerging shopping preferences," said Diane Colgan, SVP at Tops. "Blackhawk's powerful end-to-end solutions helped us create smooth omnichannel gifting options for our guests, since the cards can be bought online wherever people are shopping and redeemed in-store or online at their recipients' convenience. Online gift cards can also be used to give back to those in need in the community throughout the year by gifting a Tops gift card to your local food bank or food pantry, a cause that Tops supports with its Neighbors Helping Neighbors mission."