Topps Gets Into the NFT Game
Collectible cards are having a moment.
While the boom might have been fueled by the pandemic and hedge fund bros getting into Mickey Mantle rookies, there’s been an undeniable increased interest in trading cards, from limited-edition Bernie Sanders inauguration mitten swag to Topps’ latest Project70 that invited creatives and celebrities like Snoop Dogg to create specially designed baseball cards celebrating Topps’ 70th anniversary.
Now, Topps is getting into the latest art craze your parents definitely don’t understand, despite a growing number of unfruitful Google searches—NFTs. You know, non-fungible tokens.
This past week, the trading card giant announced they were releasing the 2021 Topps Series 1 baseball NFT collectibles in partnership with Major League Baseball. Launching April 20th, the digital cards will contain artwork and designs from the 2021 series of physical Topps cards, in addition to some pretty nifty throwback cards and anniversary sets.