ATLANTA, Ga., Mar 11, 2021 (SEND2PRESS NEWSWIRE) — Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today released a new feature designed to aid mortgage lenders with the recruiting process. With the Surefire Lookbook, lenders can showcase their investment in marketing technology and demonstrate their ability to help prospective loan officers compete with content.
The Surefire Lookbook is a “highlight reel” of Top of Mind’s wide range of award-winning content – but instead of showing generic samples of marketing collateral, each Lookbook is dynamically customized with the lender’s unique branding and the prospective loan officer’s headshot, contact information and location. In just 60 seconds, prospective recruits can see themselves featured in their future employer’s marketing emails, open-house flyers, direct-mail postcards, interactive multimedia and more – including co-branded marketing campaigns that also feature a Realtor or other referral partner.