Top consumer trends in Indonesia
By Nadira -
February 24, 2021
As the largest economy in Southeast Asia, Indonesia provides many opportunities to businesses that wish to tap into the huge Indonesian market. To successfully engage the consumers in the country, it is first crucial to be aware of the top consumer trends in Indonesia. This article will discuss some of the current consumer trends in the country, and how businesses can leverage these trends to ultimately create a strong customer-centric strategy in Indonesia.
Digital payment gaining traction in Indonesia
As COVID-19 promoted the rate of digital adoption by consumers all over the world, it also led to emerging economies like Indonesia, witnessing a significant increase in the adoption of e-payment technology. In order to facilitate transactions on e-commerce platforms, digital payment technologies became more in demand over the past year, with more than 40 electric payment providers currently operating in the country. Some of these providers include Ovo, GoPay, LinkAja and Dana, which has already partnered with 200,000 micro SMEs in the country.