What are real gamers really talking about?
The metaverse, nostalgia games, the ascension of esports and VR are all trending in the gaming space, according to the latest Reddit data. As part of our deep dive into all things gaming, here is what you need to know about the emerging opportunities for marketers to reach gamers in innovative new ways – as well as in the spaces they know and love.
Reddit, the internet’s sacred space for nerding out, gossiping, finding answers to virtually any question ever and getting into niche interests and hobbies, is home to a thriving gaming community. And with people stuck at home – and online – for the past year-plus, the congregation has only grown. At the start of 2021, the social site recorded a 34% year-over-year growth in engagement across its gaming communities, per recent data from Reddit.