Top 3 ways to attract millennials: J.D. Power
The past year has exposed a stark divergence in the investment behavior of millennial investors compared with their older counterparts. A huge generational transfer of wealth, at roughly $68 trillion, is poised to fall into the hands of the millennials.
April 15, 2021
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Young investors under the age of 40, also known as millennials, are rapidly changing their wealth management priorities, and advisers need to adjust to the changing terrain or miss the opportunity to attract new assets.
A huge generational transfer of wealth, at roughly $68 trillion, is poised to fall into the hands of the millennial generation as their Boomer parents age throughout the next decade. For advisers that means embracing digital engagement, environmental, social and governance investing, and one-time fee-for-service and subscription payment models, according to new research by J.D. Power.