Tom Brady's Buccaneers merchandise sets pre-Super Bowl records as the first-year Tampa Bay quarterback accounts for HALF of all team sales on one website
Sales of Tom Brady's Tampa Bay Buccaneers merchandise are soaring ahead of his 10th Super Bowl appearance on Sunday against the Kansas City Chiefs
Fanatics said Brady has become their best-selling NFL player ever for the two-week period between the conference championship games and the Super Bowl
The retailer didn't release sales figures but noted that the Northeast market is contributing to the Brady spree in his first season since leaving New England
Brady won six Super Bowls in New England before joining the Bucs in March