Toluna Enters Agreement to Acquire MetrixLab Significantly Expands Global Reach and Solutions Portfolio

Toluna the leading global insights technology and panel provider today announced it has entered an agreement to acquire MetrixLab a renowned global leader in market research and insights from Macromill Inc. With a closing date of June 1 this acquisition will create a oneofakind organization that offers endtoend market research capabilities setting a new standard for delivering worldclass insights and business impact.

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