Todd Wasserman
Todd Wasserman
Todd Wasserman is a freelance writer who was formerly the business editor of Mashable and the editor-in-chief of Adweek’s Brandweek.
November 16, 2010
MillerCoors has inked a deal with Hipcricket to become its exclusive mobile marketing and advertising partner. Hipcricket signed a three-year contract to develop and execute all mobile marketing efforts in [...]
November 11, 2010
Attention hipsters planning to give an “ironic” Christmas present this year: Snuggie is in on the joke, too. The blanket with sleeves, which became a punchline in early 2008, is [...]
November 10, 2010
Chevrolet is taking over Pandora today in what could signal the online music service’s entry into the big leagues of corporate sponsorship. The site/app, which claims more than 65 million [...]