To court socially minded millennials, some wineries are investing in more than grapes

To court socially minded millennials, some wineries are investing in more than grapes
Dave McIntyre
© The Washington Post/TWP
When Bill Sweat and Donna Morris founded Winderlea Vineyard and Winery in Dundee, Ore., in 2005, they wanted their small artisanal winery to reflect their personal values. That meant being as environmentally friendly as possible in their farming, socially responsible in their charity, and doing right by their employees. That meant farming biodynamically, supporting Salud — a charity that benefits Oregon vineyard workers — and handling the business themselves until 2010, when they felt able to hire their first employees with a salary and full benefits. Sweat and Morris have five employees, and almost apologetically confess they hire two high school students part-time to polish wine glasses in the tasting room. In 2015, they became a certified B Corporation, joining more than 3,000 companies worldwide in pledging to meet high standards of social and environmental performance to “balance profit and purpose,” as the organization says on its website. The top 12 wine bargains of 2020 include an outstanding boxed malbec for the equivalent of $5 a bottle

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