[Photo: courtesy of Tinder]
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The biggest online dating event is around the corner, and Tinder knows your profile isn’t ready.
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Dating Sunday (the first Sunday in January) has been dubbed the Super Bowl of online dating, with activity historically spiking as people look to start the new year with a new boo. While Tinder didn’t offer specific data, the company confirmed that Sundays are usually the busiest days on the platform and Dating Sunday is the busiest of the year.
[Image: courtesy of Tinder]In an effort to increase matches, Tinder is teaming up with rapper Megan Thee Stallion for the Put Yourself Out There Challenge (#PYOTChallenge), a campaign to push Tinder members to create or edit their profiles to show more of their true personalities. The top 100 members will each receive a prize of $10,000, judged in categories such as most personality, most creative, most original, most real, and so forth.