Timeless Mahindra by Adil Jal Darukhanawala: Book review
th Dec 2020 9:00 am
Adil Jal Darukhanawala’s latest coffee table book gives a detailed account of Mahindra’s rise from its humble beginnings to a global force.
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When veteran motoring journalist Adil Jal Darukhanawala writes a coffee table book, you can be sure it’s going to be the coffee table itself. Yet another enormous volume (that, by all means, is only the least of its virtues) from Adil is a compelling, awe-inspiring account of SUV-maker Mahindra’s rise from extremely humble beginnings to a global force to reckon with. Timeless Mahindra is a 332-page in-depth plunge into the world of Mahindra, a made-in-India automotive brand that instills a sense of pride and patriotic fervour among enthusiasts.