TikTok Is Getting a 24-Hour SiriusXM Channel, Pandora Launches TikToker-Hosted Playlists
Todd Spangler, provided by
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TikTok, which has become a big source of new music discovery for its youth-skewing user base, is teaming up with SiriusXM and its Pandora streaming-audio division to produce cross-promotional content that will live on each of the platforms.
This summer, SiriusXM will launch TikTok Radio, a full-time music channel featuring “the trending sounds that are redefining pop culture from TikTok,” per the companies. The channel will be presented by TikTok creators, tastemakers and DJs.
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Meanwhile, beginning Monday (May 24), SiriusXM’s Pandora is launching a series of exclusive hosted playlists featuring popular TikTok creators — starting with Bella Poarch — who will take listeners through their favorite songs with special commentary about their selections. The creators also will curate, hosting, and promoting the playlists to their fans on TikTok.