Tide brings 'Chaunk Gaye' proposition and signature 'swoosh' to Tide Pods ad
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The ad is a YouTube pre-roll and focuses on the Tide Pods product proposition - whitening, brightening and freshening up of garments.
Tide has come out with a new campaign for its Tide PODs product. The short ad is a YouTube pre-roll ad and in this ad, we see the Tide POD moving across a stained garment with the brand's signature 'Swoosh', making the stains disappear. The ad's copy focuses on the product proposition of whitening, brightening and making clothes fresh.
We've seen the 'swoosh' being used in the past Tide ads with a packet moving rapidly across a person's stained clothes to whiten and create a contrast between the clean part of the garment cleaned by Tide and the other dirty parts.