ALEXANDRIA -- Good Evening, Drifters
In journalism we have a thing called "the nut graf." I always try to have one in every story. It's the "so what" paragraph of your story.
Here's one I wrote about a request for information about a sub-launched drone for aerial surveillance:
"The Navy has been interested in sub-launched drones for some time and has been testing prototypes, but the RFI shows the service is getting serious about the idea as it adds longer-range torpedoes and anti-ship cruise missiles to the arsenal of its attack submarines."
I mean, it's not Shakespeare, and it's not even a particularly good nut graf, but it gives the reader high up in the story what the takeaway should be.