Ever get tempted by a KitKat or Snickers at the grocery store checkout and wish there was a plant-based equivalent? Trupo Treats has made a vegan milk chocolate bar that will rival chocolate giants Nestle and Mars. The young start-up aims to redefine milk chocolate, providing consumers who have transitioned to a plant-based diet or just steer clear of dairy, with alternative chocolate bars that mirrors dairy products like KitKat and Twix. The Trupo Treats chocolate motto is “For the people, animals, and planet,” advocating for a product that gives plant-based eaters a company to support outside of the milk chocolate giants.