After staging the highly successful man-vs-machine match Garry Kasparov vs X3D Fritz, the ever enterprising Armand Rousso launched a search engine, intended to challenge the supremacy of Google. The launch of "Accoona" in New York in 2004 had a glittering array of special guests (Kasparov, Bill Clinton). The next year Armand did a second publicity event, this time pitting the latest version of Fritz against the newly crowned FIDE World Champion Rustam Kasimdzhanov.