Thinking inside the box increases market for producers

By working together Welsh food and drink producers are increasing their slice of the growing online gifting market.
Such has been the success of a collaboration project created to help producers reach festive shoppers, that it has been expanded into 2021.
When it was launched last Christmas, the Food & Drink Wales Fine Food Cluster gift box and hamper initiative saw ten Welsh food and drink producers take the lead – and working with more than 50 food and drink companies.
Thousands of hampers were sold, resulting in more than £250,000 in sales. Building on this momentum, the Wales Fine Food Cluster is working with producers to create more alliances, and capitalise on the public’s growing enthusiasm for online food and drink gifts and occasion treats.

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