The agency will oversee the firm’s brand, retail and trade activations.
Thinkerbell’s appointment comes as the automotive parts retailer kicks off a five-year naming rights deal with Supercars and sponsorship of the Bathurst Repco 1000.
The Repco Supercars Championship, as it will now be called, last week signed a three-year strategic partnership with open web discovery and recommendation platform Taboola.
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Thinkerbell chief executive Margie Reid said the agency will build on Repco’s recent “transformation”.
“Repco’s passion for motorsport and the automotive industry was infectious during the pitch process,” she said. “They’ve been on a process of transformation recently, and we look forward to working together with them to further enliven the brand with a big dose of Measured Magic.”