Ruby Hammer MBE
Global make-up artist
There are a fair few old favourites here and I think that's because sometimes a classic is a classic for a reason. The award winners show how discerning we've been this year: we have been looking at products and deciding if the price is reasonable for the value it delivers. When we're prepared to spend the money, it's not about a splurge, it's an investment — a long-term, feel-good buy we can trust.
Alison Young
Award-winning beauty expert
The products that won not only tell you what they do on the packet — energy, radiance, volumising — they deliver, too. Readers want products that give definitive results: that, when it comes to make-up, don't need touching up (so they can keep their hands away from their face); and, in skincare, are fixes that really work.