He's about to lay down some judgement as a coach on The Voice Australia.
But Keith Urban knows what it's like being on the receiving end of talent show criticism, with the country star once appearing on Pot of Gold at the age of nine.
The brutal critique of his singing by host Bernard King is 'still burned in my mind', Keith, 53, told The Daily Telegraph on Wednesday.
Memories: Keith Urban knows what it's like being on the receiving end of talent show criticism, having appeared on several TV competitions as a child. Left: in 1983, at age 16; and right: today