The Unlikely New Champion of Consumer Rights: China
Copy link
By Ben Halder
Copy link
WHY YOU SHOULD CARE
From luxury handbags to beef mince, Chinese companies are upending the country’s legacy of producing knockoff goods — for a cost.
By Ben Halder
For decades, China has been notorious for knockoffs and adulterated food.
A new generation of wealthy Chinese are willing to pay extra for technology-based authentication systems that allow them to track goods from their source.
It’s spawning a new industry of companies and platforms selling these services at a premium — and the pandemic has given them fresh impetus.