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So, whether it's a quarterly meeting, an annual marketing show, or an industry event like CES or the International Auto Show, we still need in-person events. But how these events recognize and incorporate remote preĀ­senters and remote audiences will have to change from what was done pre-COVID. The future of events is hybrid, although these hybrid events will take different forms, depending on the event size, budget, and nature and complexity of the off-site elements. There are what I call Three Tiers of Hybrid, which represent three different ways to bring local and remote presenters and attendees together.

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