The Tacoma pickup is Toyota’s cash cow, and a truck enthusiast’s favorite
The Tacoma is to midsize pickups what the Ford F-Series is to full-size trucks: a dominant player that has remained the best-seller of its kind for the last 14 years.
The Toyota Tacoma at the annual auto show in Detroit.(JEWEL SAMAD / AFP via Getty Images)
Even in the middle of a pandemic, there’s one model that California auto dealer Crown Toyota can’t keep on the lot: the Tacoma pickup.
With just a 10-day supply of the truck — in an industry where 60 days is considered ideal — most are already sold before they’re unloaded from the car hauler.