The Spending Power of Pride | Colorado Office of Economic Development and International Trade

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As many know, June is national Pride Month. What some might not know is that metro Denver has the seventh largest LGBTQ+ community in the United States. As the first openly gay Governor, Governor Polis has made inclusivity and “Colorado for All” a cornerstone of his administration.
The LGBTQ+ community represents huge buying potential. Gay men and lesbians own more homes and cars, travel more, spend more on electronics and have the largest disposal income of any niche market. The community represents approximately 10 percent of the US consumer market. 
Closer to home, there are an estimated 220,000 LGBTQ+ consumers in Colorado with an estimated buying power of $10.6 billion. Other important considerations include: 

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