Data indicators often fail to tell the whole story about Black enterprise. Employment rates, for example, fail to take into account the quality of jobs held, whether they offer livable wages and how many jobseekers have given up on trying to enter the workforce. Similarly, the Black Business Association of Oregon (BBAO) wanted a more nuanced and real-time method of tracking the economic vitality of Oregon’s Black community – and the wealth gap between Black and White Oregonians.