The simple joy of a wooden toy could be Christmas’s greatest find
Wooden toys are the antidote to a multi-billion plastic toy global market that has flooded the world
10 December 2020, 7:39am
by Laura Calleja
In a world thrown into self-doubt by pandemic calls for ‘resets’ or the need to transition away from intense economic activity, even at Christmas, a rediscovery of simpler times beckons.
Like wooden toys: the antidote, perhaps, to a multi-billion plastic toy global market that has flooded the world. But unlike the fads that drive the toy market, wooden toys have enjoyed a timeless allure, a robustness that inspires nostalgia and authenticity.