The Queens come to Brooklyn ... Liberty ramps up marketing ahead of move
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Photo by Ned Dishman/NBAE via Getty Images
The WNBA schedule hasn’t been announced yet, but on Thursday, the Liberty and the rest of the league unveiled new uniforms. For the New York team, it was another step on their road to Brooklyn. It’s part of a slow but growing marketing buzz for the Joe Tsai-owned club as it moves closer to Opening Night at (Tsai’s) Barclays Center.
The move from White Plains to Brooklyn was supposed to happen last season, but the pandemic intervened and the Liberty wound up in the “wubble” in Bradenton, Florida. Now, though, there seems to be nothing that will interfere with Tsai’s plan. Tsai and his wife, Clara Wu Tsai, bought the team from James Dolan and MSG in January 2019, a few months after he agreed to buy minority stake in the Nets and a few months before he closed the deal with Mikhail Prokhorov and added Barclays Center to his holdings. He said then that as owner that his first job was to get the Liberty an audience.