The pride of the Lionesses: How Euro superstars like Leah Williamson and Alessia Russo have netted millions in sponsorship deals with Adidas, Nike and Gucci - as big brands shun 'laddish' male players in favour of 'wholesome' women's squad

When the Lionesses shot to fame after their Euros win in 2022, the team's superstars like Leah Williamson and Alessia Russo, walked away with lucrative brand deals being thrown at them.

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