With the shrunken down silhouette of the iconic Polaroid OneStep and the classic rainbow-on-white colourway, the Go looks well-positioned to be a stylish, take-anywhere instant camera. It features fully automatic exposure – simply point and shoot – along with a 34mm equivalent lens, a dynamic flash with manual override, a self-timer, a selfie mirror and a creative double exposure mode. Power comes courtesy of a USB-rechargeable battery and a full charge should be good for up to 15 packs of film.
A new, smaller camera needs a new, smaller film to pair with it. Like the camera, Polaroid’s new Go film is its smallest format yet, measuring 67mm by 54mm and offering a 47mm x 46mm image area. For comparison, rival Fujifilm’s rectangular Instax Mini film offers a 61mm x 46mm image. This format is significantly smaller than Polaroid's standard i-Type and 600 offerings but it's also set to be a fair bit cheaper with a double pack containing 16 shots set to retail for £19.