April 08th, 2021
In Latin America, carbonated soft drinks (CSDs) brands can use organic to reassure consumers over pesticide use and respond to their demand for natural ingredients. Organic is still underrepresented in CSDs in the region and brands should educate consumers on what the certification stands for.
Organic CSDs can reassure consumers over pesticide use and better health credentials
Consumers in Latin America have become more worried about the increased use of pesticides in agriculture. In Brazil, hundreds of new pesticide products have been approved since Jair Bolsonaro took power in January 2019, raising concerns over the damage these can do to people’s health.