The One Show Awards puts an end to humble-bragging in new campaign via NOT W+K London

NOT W+K, Wieden+Kennedy London's standalone design and branding studio, unveiled a cheeky visual approach to the 2024 One Show awards with the launch of "The One to Brag About." The new campaign, featuring a humorous ChatGPT-powered bot, aims to shift the narrative surrounding award shows, encouragi

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