In Q2 of 2021, Apple captured 75% of all global profits from smartphone sales. Compared to its rival, Samsung, Apple exceeded Samsung by 25% in revenue share and 62% in operating profit. Of course, you don’t need to be an expert in the realm of technology to recognize Apple’s continued dominance of the market – the brand is a household name, and not only in the start-up valley of Palo Alto. Around the world, Apple is widely hailed as a true digital innovator – one which has been so disruptive and influential that its products have become undeniably (and perhaps, irrevocably) woven into our everyday lives.