The New Bolt EUV: A Step Toward Affordability, Diversity and Rapid EV Adoption
Feb 16, 2021
Here’s the conundrum that GM seeks to solve with the newly unveiled Chevy Bolt EUV. U.S. drivers have largely failed to warm up to the electric vehicle (EV) revolution so far, and part of the problem lies in both affordability and diversity.
Electric vehicles cost more up front than comparable cars, a situation that favors affluent car buyers over a broader, more diverse swath of the driving public. Exacerbating the problem is the growing consumer preference for SUVs over sedans, which incentivizes auto makers to focus on luxury models. As the nation races to decarbonize its transportation sector, there is potential for EVs such as the Bolt EUV to lead the way.