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Super Bowl XXVII—Nike, “Hare Jordan”
I haven’t watched the Super Bowl since I was a wee little one; despite growing up in a sports-loving household, I was the typical dork who got excited about the event only because I knew it was a chance to watch TV for more than three hours straight and eat tons of junk food. But as with most kids, I only really cared about the commercials, anyway. And the last one that sticks in my brain from the days before double digits is
“Hare Jordan,” the Nike ad that saw Bugs Bunny and Michael Jordan team up to clown on some dim-witted knuckleheads. It was basically a minute-long Looney Tunes, complete with sound effects, albeit transposed to an exciting (for the time) real-world setting. I remember thinking it was funny and promptly forgetting about it—that is, until a couple years later, when they took that idea and made a whole movie out of it. Perhaps you’ve heard of