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The previous year, Kourtney, Kim, and Khloe had opened a consignment-type retail store in Calabasas, California, called DASH.
Kourtney told The Hollywood Reporter (THR) that she had initially held talks with producers about a reality show featuring the three of them working at DASH. That idea didn't take off, but Seacrest and television executives were interested in the family.
"Kim had a look that wasn't on TV at the time," Damla Dogan, senior VP of programming and development at E!, told THR, saying she was "relatable."
E! initially rejected the pitch, Seacrest told THR, before eventually circling around and buying it. Jenner and Seacrest are both executive producers on the show.