21 July 2021 4 min read
Sue Parker
is back with the juice on LinkedIn. This time she explores how to make content that goes the distance and gets real traction.
As everyone in the marketing world knows great content is king, queen and everything between on LinkedIn. Whether you have a LinkedIn content strategy for your own agency or that of your clients you want a ‘ROE’ (return on effort).
Many marketers are throwing their hands in the air in frustration at the never ending stream of changes, algorithm fluctuations and divergent opinions on the how, what and when for traction.
Content goals