BBC News
By Zoe Kleinman
image captionNick Fisher's wooden stool caught the eye of Love Island star Olivia Bowen
Say the word "influencer" and you may well hear audible groans - they don't always enjoy the best of reputations. However for some people, influencer work has been a lifeline during the pandemic.
Nick Fisher's Hampshire-based furniture business Still & Bloom has suffered since Covid struck. Most of his clients were in the now-beleaguered hospitality and retail sectors.
So in November 2020 he decided to try to shift the business to a different market, and set up a small online presence, with a page on the craft sales platform Etsy and 54 followers on Instagram. One or two orders per week trickled in.