The Indian carpet makers weaving their magic globally
India’s handmade rugs have wide international appeal despite competition from machine-made varieties of Turkey, China, and the US. SMBStory curates a list of four Indian brands making their mark abroad.
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Carpet weaving in India dates back to the 16th century, when Mughal emperor Akbar tried bringing weavers from Persia to make rugs for his palace. Today, India is a hub of carpets that have much demand in the international market.
According to a report by Mordor Intelligence, almost
90 percent of carpets made in India are exported, with
overseas shipments worth Rs 64,407.19 crore ($916.15 million) during April-November 2019.