Do not let developments around the government serving a notice to Twitter on 24 May 2021 distract you from the larger points that need to be addressed in this debate around governance, free speech and sovereign power. The expression of regulation, the manner in which it has been done, or even the general outcry around it cannot be the window through which we examine the rise, the power and the arrogance of transnational tech giants. In the short term, this will be the outrage of the day and will die out. But the larger debate must not. It affects India of course, but its repercussions will echo among consumers and governments across the world. What emerges from this debate will be a global standard of regulating mega tech companies.