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The FINANCIAL -- The ASU-Starbucks Center for the Future of People and the Planet will focus on initiatives aimed to deliver scalable impact towards Starbucks aspirational 2030 goals and beyond. Nine licensed Starbucks stores on campus will test and evaluate customer response to center innovations, according to Starbucks.
Building on a long-standing partnership, Starbucks and Arizona State University are joining forces to create the ASU-Starbucks Center for the Future of People and the Planet – a new research and rapid innovation facility created to find new ways to design, build and operate Starbucks stores.
“Over the last several years we have been reinventing Starbucks for our future and transforming the way we drive innovation at Starbucks,” said Kevin Johnson, Starbucks ceo. “As we continuously focus on elevating the Starbucks Experience, introducing new and exciting beverage innovation, and reimagining customer experiences both in-store and through more personalized digital relationships, we constantly challenge ourselves to find new ways to give back more than we take, using our power at scale to create a better society in which we all live.”