The fashion editor’s verdict on the 10 new brands launching at M&S
And what they tell us about the department store's future
11 March 2021 • 12:01pm
Looks from White Stuff and Phase Eight soon to be available on M&S online
Who needs the shopping centre when you’ve got Marks & Spencer? Starting today, the British retailer will add 10 new womenswear and lingerie brands to its website.
The new-to-M&S womenswear brands are Phase Eight, Hobbs, Seasalt Cornwall, Joules, Sosandar, Selected Femme, White Stuff and Y.A.S., with Sloggi and Triumph for lingerie.
Each will offer “a curated range for M&S.com that is complementary to M&S’s own offer”, the retailer said in a press release. So while you’ll still have to go to Joules.com to shop the retailer’s full range of striped tops, jersey dresses and rainwear, an edit will appear on marksandspencer.com alongside M&S’s own-brand jeggings and loafers.