In an exclusive sitdown with
City A.M., they explain why – rather than the office dying a slow and painful dead – the office will become the heart of culture and connections. They both conclude that firms need to build their company cultures in a physical space.
With Simon an introvert and mostly home-based and Mike an extrovert who favours a more hybrid balance, they are aligned in that the office won’t become a relic of the past. But it’ll evolve, at speed, into a destination.
Values, culture and corporate purpose
“Look at the biggest companies in the world, their brand has manifested in their physical environments,” said Gedye, pointing out that their culture is defined by more than just a strap line on their website, but driven by a team’s willingness to help others collaborate on projects, have a spontaneous drink at the pub or a line manager lunch.