The European Art of Taste: Discover The Freshness of Nature in the Italian Fruit Juices
BOLOGNA, Italy, Jan. 26, 2021 /PRNewswire/ -- The fruit juice sector is one of the most dynamic, capable of combining a technological revolution together with a healthier offer to the consumer. Italian fruit juices are a guarantee of safety, certified by the European Union, thanks to high quality raw materials processed while still fresh.
The Italian market is among the most active in Europe and has a production of around 403 million liters per year, with a market value of 581 million euros (IRI Liquid Data). The main developments in the fruit juice sector are closely linked to the new consumption models that are increasingly oriented to health. For this reason, companies all over the world are developing products that reduce or eliminate sugar by increasing the percentage of fruit in them.