The downside of rooibos' long shelf life - knocking prices and hurting farmers
21 April 2021 7:32 PM
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There's expected to be a surplus for the third year running. Rooibos Ltd's Martin Bergh explains the cycle on The Money Show.
The Western Cape's rooibos farmers are bracing for the impact of an expected surplus of supply this year - the third year in a row.
Martin Bergh, MD of Rooibos Ltd, explains the cyclical challenges the industry faces.
The company is the largest processor of rooibos in South Africa.
A worker harvests rooibos from a plantation in the Cederberg district outside Clanwilliam. Picture: EWN