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This month, two San Diego entrepreneurs launched direct-to-customer frozen meal companies that aim to replicate the sit-down restaurant experience at a time when diners are eating nearly all of their meals at home. And Oceanside’s The Plot restaurant has also introduced a reusable food packaging concept for take-home meals.
PureFish, a seafood company selling crates of pre-trimmed frozen portions of fish and shellfish on oven-ready trays, began taking orders for its mixed-seafood boxes on Monday. And In Good Company, which launched Dec. 7, collaborates with San Diego restaurants to prepare and home-deliver frozen family-style entrees in ready-to-cook stainless steel containers.