And that is midnight according to the International Date Line, in case there is any confusion.
One confusing thing about award entry deadlines is that you’re never really sure which time zone the deadline applies to. The Cresta Awards has added an unusal twist to its announcement of the final deadline for entering this year’s awards. The global creative competition announced an unusually precise extension of the absolute close for entries to 30 July.
‘Being a truly global event, some people ask us ‘which 30 July do you really mean?’ asks Lewis Blackwell, CEO of Cresta. “The end of a working day in, say, Tokyo, Jakarta or Singapore is when many are still sound asleep around the other side of the world. Los Angelenos are in dreamtime then, for example, or even up enjoying the previous day. Time itself is a wonderfully creative notion… but we need to pin it down. So we want to be clear and have chosen a precise point that makes it easy to know the new deadline. No excuses now!”